About Dr. Anjan
Dr. Anjan A is one of the leading orthopedic surgeons in Bangalore, Dr. Anjan is known to be one of the best orthopedic surgeons Specialized in Shoulder Arthroscopy, Trauma & Joint Replacement.
Dr. Anjan has Special interests are in Arthroscopy and Sports Medicine. He is highly experienced in performing simple to complex ligament reconstruction in the Knee, Rotator Cuff and other problems in the Shoulder, Elbow, Ankle, and Hip. He is also adept at complex Joint Trauma, Knee Replacement, Shoulder Replacement and Elbow Replacement. He has an expertise in handling simple to complex surgeries.
The Challenge
Dr. Anjan, the Ortho Surgeon in Bangalore wanted number of appointments to be increased over the call and through their other online media like website and social profiles. Also to gain a cutting edge over his local competitors, he had requirement to increase their Google My Business presence.
Since their area of practice had listed in various other local directories, and their NAP information’s synced over all medias, this also included establishing customer attraction through reviews and increasing website visitors.
The Solution
To ensure that the NAP (Name, Area, and Phone Number) was consistent across the web, we had to synch from over 40 directories. Through this Dr. Anjan’s business information was uniform across all online business profile media, which allowed customers to reach the business accurately.
To inform the users about the services that are performed we posted two photos per week. Publishing posts once per week, and uploading practice awareness images enabled potential customers to know more about Dr. Anjan’s practice area.
Since Google favors reviews for search engine optimization we made sure that the patients are kind enough to leave a review by prioritizing the review management in a timely manner.
The Result
About in 3 months, we started noticing the increase in reach to our Google My Business listing. So we could assume that the increase in traffic to our listing is a result of our effort to amplify our small business local listing.
We started getting 4-5 scheduled appointments or phone calls for services on good days from various sources like Google Local search, google maps, and other social media. Also noted is that “Call you” aren’t always accurate, because some people call from another phone by copying the number or manually punching the contact number.
The Google My Business “message” feature also made sure we get 2-3 direct leads to a registered cell phone. Several visitors landing on the website was even productive by resulting in the scheduled appointment or an email for the required service and may visitors returned back to the website on later days to book an appointment or find more information.
Total actions increased 179 in 3 months, 92 of those actions were people requesting directions and 53 of those actions were visitors had punch call you.
We had no doubt that our effort resulted in more visibility for our business listing where we got a total of 20,400 views in a quarter out of which 16,300 views for Listing on Google Search and around 4,090 views from Listing on Google Maps.
Our business has a lot of rivals. There are handfuls, if not many SEO agencies and website specialists inside a 25-50 km range. While we have been doing business for right around 5 years and buckling down on our own search promoting, the competition is furious.
Getting a couple of additional calls every week is a huge deal for us, we don’t take up each new client except if they are a solid match for us and genuinely believe we can help them.
