Client: Dr Ravi Mohan Rao
- Website Design
- Search Engine Optimization
Dr. Ravi Mohan Roa is one of the best Neurosurgeons in Bangalore. Dr. Ravi Mohan Rao heads the neurosurgery department in Apollo Hospitals, Sheshadripuram.
The existing digital market is highly competitive with total matching search results numbering 2000+ in Google alone for all terms in the initial organic SEO Campaign
Competitor includes numerous strong sites like “practo.com”, “vaidam.com”, “credihealth.com”, “sakraworldhospital.com”, “narayanahealth.org”, “manipalhospitals.com” and many others with years of site age and a wide range of inbound links. Few sites were different from the orthopedics competition.
Dr. Ravi Mohan, the Neurosurgeon wanted his website presence on the Google 1st page and appointments to be increased for his practice over the calls and through appointment booking. Also to gain a cutting edge over his local competitors, he had the requirement to increase their Google My Business presence.
Also had to generate inquiries from potential patients through an online search for “Neurosurgeons in Bangalore” and maintain the reputation for the Google Profile organically and he got in touch with Doctors Clinik for Web Strategy and a full-spectrum SEO Campaign.
The doctor’s goal was to get on top of the major keywords like:
- Neuro Doctors
- Neurosurgeons in Bangalore
- Top Neurosurgeons in Bangalore
- Best Neurosurgeons in Bangalore
And other relevant keywords and utilize organic search (SEO) to increase market share and lead volume.
Tasks & Challenges:
- Keyword research for effective Internet Marketing
- Content marketing as per customer’s queries
- Make the website SEO-friendly to get crawled frequently
- Optimize the targeted keywords in Google 1st Page
- Achieve Rankings for high competitive keywords in Google
- Increase the ROI of their Business
The project was under the trial plan for 6 months, after the initial success, the project was upgraded with more keywords and is still an ongoing project at Doctors Clinik.
Google My Business:
To ensure that the NAP (Name, Area, and Phone Number) was consistent across the web, we had to synch from over 50+ directories. Through this Dr. Ravi Mohan’s business information was uniform across all online business profile media, which allowed customers to reach the business accurately.
To inform the users about the services that are performed we posted 3 posts per week. Publishing posts once per week, and uploading practice awareness images enabled potential customers to know more about Dr. Ravi Mohan’s practice area.
Since Google favors reviews for search engine optimization we made sure that the patients are kind enough to leave a review by prioritizing the review management in a timely manner.
About 5 months, we started noticing the increase in reach of our Google My Business listing. So we could assume that the increase in traffic to our listing is a result of our effort to amplify our small business local listing.
We started getting 5-6 scheduled appointments or phone calls for services on good days from various sources like Google Local search, google maps, and other social media. Also noted is that “Call you” isn’t always accurate, because some people call from another phone by copying the number or manually punching the contact number.
The Google My Business “message” feature also made sure we get 6-7 direct leads to a registered cell phone. Several visitors landing on the website were even productive by resulting in the scheduled appointment or an email for the required service and many visitors returned back to the website on later days to book an appointment or find more information.
Total actions increased by 223 in 5 months, 79 of those actions were people requesting directions, and 96 of those actions were visitors who had punched call you.
We had no doubt that our effort resulted in more visibility for our business listing where we got a total of 25,700 views in a quarter out of which 17,400 views for Listing on Google Search and around 8,300 views from Listing on Google Maps.
The Link building for SEO Campaign started in December 2021, as a result of significant jumps in ranking in the first and 2nd month, the client went forward with a 6-month SEO contract.
SEO Team at Doctors Clinik developed promotional materials like Promotional Banners, Infographics, did Content marketing and optimized for inbound links, integrated and promoted strategic social channels, and executed some quality Link baits and other ethical Link Building strategies to achieve rankings and drive traffic.
After 6 months of Web promotion and SEO Strategy, we got the following results on inbound traffic.
Rank Report: Below Keywords are well optimized for the Client’s website and are ranking in Top 10 i.e. the first page of Google.com
- Neuro Doctors – #1
- Neurodoctors in Bangalore – #3
- Neurosurgeons in Bangalore – #4
- Top Neurosurgeons in Bangalore – #4
- Best Neurosurgeons in Bangalore – #4
Our business has a lot of rivals. There are handfuls, if not many SEO agencies and website specialists inside a 25-50 km range. While we have been doing business for right around 5 years and buckling down on our own search promoting for doctors and healthcare, the competition is furious.
Getting a couple of additional calls every week is a huge deal for us, we don’t take up each new client except if they are a solid match for us, and genuinely believe we can help them.
It can be analyzed that the Web presence of www.orthospecialist.in got stronger with the Doctors Clinik’s Digital Marketing campaign. Organic Channels i.e. traffic from Search Engines have contributed as the main source.